Party bags are brilliant.
The stuff inside them, less so.
The Good Bag is building a curated directory of better party-bag fillers from brands that ship to the UK.
Toys, treats, books, crafts and small wonders kids will actually want to keep, use or eat.
There's something lovely about a party bag. A few little surprises to take home, one last bit of excitement after the cake and chaos.
And then, somehow, the plastic whistle has already broken.
The ring is under the sofa, the tiny toy has lost a wheel, and there's a small mountain of wrappers on the kitchen table.
Party bags are meant to be a lovely little extra. They just don't always age well.
The Good Bag is my attempt to find better things to put inside them — toys, treats, books, crafts and little finds that kids actually enjoy and parents don't immediately want to bin.
Register your products
Tell us what you make. We're building a curated directory of better party-bag products for UK parents.
We're looking for toys, treats, books, crafts and small wonders that are more thoughtful than the usual disposable party-bag filler.
Early brands will help shape the directory and be among the first products featured when The Good Bag launches to parents.
Be first to find the good stuff
We're finding better party-bag fillers from brands that ship to the UK.
Leave your email and we'll tell you when the directory is ready. No spam, just good news.